SEO & PPC
Search Engine Optimisation (SEO) & Pay Per Click (PPC)
Once your website is live, it is essential for it to be easy to find through search engines and various other online resources. Whilst all websites created by us are search engine friendly from the outset - ensuring that your website gets quality exposure can be essential for the long-term success of your online marketing efforts.
It has been 6 months since CapeFrisco started managing our websites SEO, since then we have more than a thousand extra visitors a month from Google and are receiving many more enquiries from our website...well worth the investment!
Online marketing comprises of "organic" long-term website search engine optimisation (SEO) and pay-per-click (PPC) advertising which guarantees traffic to your website immediately. These techniques are used in combination to enhance the visibility of your business on the Internet.
Search Engine Optimisation (SEO)Online marketing is a science – by utilising measurable methods, regular reports and daily monitoring of performance we ensure that your business gets the best possible exposure online.
Pay Per Click (PPC)Online marketing campaigns allow you set the maximum daily ad spend and maximum cost per click. This ensures that online advertising expenses are predictable and within budget. Targeting geographically, by age-group or by gender is easy and the analysis of campaign success is exact. Whats more is that you only pay for visitors who visit your website - placing the ad is free!
With traditional marketing mediums - expenses are high, there is no easy way to monitor results, targeting specific markets is difficult and campaigns can often over-run budget.
Contact us for an SEO analysis of your website >>
Reach out to your customers and make more sales with Newsletters and Email Campaigns
We offer a range of newsletter management packages. Our services include:
- Newsletter template setup
- Import of your subscriber list
- Monthly newsletter design and management
- Training and support for your inhouse team
- Reports and statistics on the success of your campaign
- Links with Google Analytics to measure click-through rate to your website
We provide integration with the MailChimp newsletter management platform (see www.mailchimp.com). MailChimp is the most user friendly newsletter platform available. There is a free starter package (more advanced features are charged for) and its very quick to get up and running with.
In depth read statistics are available, detailing how many people read your newsletter and how many then visited your website.
Furthermore, MailChimp can be integrated with your website, enabling visitors to signup and manage their newsletter settings directly on your site. You are also able to manage your newsletters and viewing statistics from within your site administration area
Contact us for more information about newsletters and email campaigns >>